Podcast listening frequency in China 2020

Published by
Lai Lin Thomala,
Jul 13, 2022
According to a survey on Chinese podcast listeners conducted in March 2020, around 50 percent of the respondents said that they listened to podcasts almost on a daily basis. Roughly 90 percent of the participants listened to Chinese podcasts at least every week.

Frequency of listening to Chinese podcasts among Chinese listeners as of March 2020

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Release date

May 2020

Region

China

Survey time period

March 2020

Number of respondents

977 respondents

Special properties

respondents must have listened to podcasts at least once in the past half year

Method of interview

Online survey

Supplementary notes

"Chinese podcast" was defined as a podcast in Chinese.

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