A recent study looking into the cross-border e-commerce purchase behavior of consumers revealed that respondents from Spain were most likely to buy something online from a Chinese retailer in 2023. The survey asked consumers across Europe from which country they most recently purchased something online. Online shoppers from Ireland, Austria, and Luxembourg answered "China" significantly less, even though they were the most likely to buy products and services from a foreign e-commerce retailer. This probably indicates they prefer to buy from e-commerce stores in neighboring countries.
Share of people in Europe who made their most recent cross-border online purchase in China in 2023, by country
online shoppers who have purchased physical goods online at least once in the last three months and who have done at least one cross-border online purchase in the last twelve months and answered "China"
Method of interview
Online survey
Supplementary notes
* Based on an online survey across 41 countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, Czechia, Chile, China, Croatia, Cyprus, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, India, Indonesia, Ireland, Italy, Japan, Latvia, Lithuania, Luxembourg, Mexico, the Netherlands, New Zealand, Norway, Peru, Poland, Portugal, Russia, Slovenia, South Korea, Spain, Sweden, Switzerland, UK, U.S.
Sample size between 100 to 1,000 respondents per country.
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IPC. (January 18, 2024). Share of people in Europe who made their most recent cross-border online purchase in China in 2023, by country [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1189049/cross-border-e-commerce-china-european-countries/
IPC. "Share of people in Europe who made their most recent cross-border online purchase in China in 2023, by country." Chart. January 18, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1189049/cross-border-e-commerce-china-european-countries/
IPC. (2024). Share of people in Europe who made their most recent cross-border online purchase in China in 2023, by country. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1189049/cross-border-e-commerce-china-european-countries/
IPC. "Share of People in Europe Who Made Their Most Recent Cross-border Online Purchase in China in 2023, by Country." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/1189049/cross-border-e-commerce-china-european-countries/
IPC, Share of people in Europe who made their most recent cross-border online purchase in China in 2023, by country Statista, https://www.statista.com/statistics/1189049/cross-border-e-commerce-china-european-countries/ (last visited December 30, 2024)
Share of people in Europe who made their most recent cross-border online purchase in China in 2023, by country [Graph], IPC, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/1189049/cross-border-e-commerce-china-european-countries/
