According to a survey conducted in the second quarter of 2019 in the United States, around 62 percent of Generation Z respondents reported they would be willing to spend more on food products that don't harm the environment. In contrast, only 32 percent of Baby Boomers surveyed expressed the willingness to do so.
Willingness to spend more on food products that don't harm the environment in the United States in 2019, by generation
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Impossible Foods. (June 27, 2019). Willingness to spend more on food products that don't harm the environment in the United States in 2019, by generation [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1188368/willingness-to-spend-more-on-environmentally-friendly-food-by-generation-us/
Impossible Foods. "Willingness to spend more on food products that don't harm the environment in the United States in 2019, by generation." Chart. June 27, 2019. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1188368/willingness-to-spend-more-on-environmentally-friendly-food-by-generation-us/
Impossible Foods. (2019). Willingness to spend more on food products that don't harm the environment in the United States in 2019, by generation. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1188368/willingness-to-spend-more-on-environmentally-friendly-food-by-generation-us/
Impossible Foods. "Willingness to Spend More on Food Products That Don't Harm The Environment in The United States in 2019, by Generation." Statista, Statista Inc., 27 Jun 2019, https://www.statista.com/statistics/1188368/willingness-to-spend-more-on-environmentally-friendly-food-by-generation-us/
Impossible Foods, Willingness to spend more on food products that don't harm the environment in the United States in 2019, by generation Statista, https://www.statista.com/statistics/1188368/willingness-to-spend-more-on-environmentally-friendly-food-by-generation-us/ (last visited November 18, 2024)
Willingness to spend more on food products that don't harm the environment in the United States in 2019, by generation [Graph], Impossible Foods, June 27, 2019. [Online]. Available: https://www.statista.com/statistics/1188368/willingness-to-spend-more-on-environmentally-friendly-food-by-generation-us/