Share of influencers who would make paid endorsement for other parties U.S. 2020

Published by
Valentina Dencheva,
Jan 6, 2023
According to a survey conducted among influencers in the United States in February 2020, two percent of respondents said they would endorse other candidates than their political choices if they would get paid for it. When asked the same question in September 2020, one percent of surveyed influencers said the same thing.

Share of influencers who would endorse candidates from other parties if they were paid to do so in the United States in February and September 2020

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Release date

November 2020

Region

United States

Survey time period

February and September 2020

Number of respondents

*

Age group

14 years and older

Special properties

all respondents were influencers

Method of interview

Online survey

Supplementary notes

*February survey sample - 313; September survey sample 94
The influencer pool for both surveys was made up of social media users who have at least 15,000 followers on Instagram.
Questions used for the survey : "Would you endorse candidates from another party if you were paid to do so?"
Figures were rounded.

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