According to a survey conducted among influencers in the United States in February 2020, 65 percent of the respondents said it was a good idea for presidential candidates to use influencers for their campaigns. When asked the same question in September 2020, 51 percent of responding influencers were of the same opinion.
Share of influencers who think it is a good idea for presidential candidates to use influencers to spread their message in the United States in February and September 2020
*February survey sample - 312; September survey sample 94
The influencer pool for both surveys was made up of social media users who have at least 15,000 followers on Instagram.
Questions used for the survey : "Do you think it’s a good idea for political presidential candidates to use influencers to spread their message?" Figures were rounded.
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The Shelf. (November 2, 2020). Share of influencers who think it is a good idea for presidential candidates to use influencers to spread their message in the United States in February and September 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1187251/share-of-influencers-support-politicians-using-influencer-marketing/
The Shelf. "Share of influencers who think it is a good idea for presidential candidates to use influencers to spread their message in the United States in February and September 2020." Chart. November 2, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1187251/share-of-influencers-support-politicians-using-influencer-marketing/
The Shelf. (2020). Share of influencers who think it is a good idea for presidential candidates to use influencers to spread their message in the United States in February and September 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1187251/share-of-influencers-support-politicians-using-influencer-marketing/
The Shelf. "Share of Influencers Who Think It Is a Good Idea for Presidential Candidates to Use Influencers to Spread Their Message in The United States in February and September 2020." Statista, Statista Inc., 2 Nov 2020, https://www.statista.com/statistics/1187251/share-of-influencers-support-politicians-using-influencer-marketing/
The Shelf, Share of influencers who think it is a good idea for presidential candidates to use influencers to spread their message in the United States in February and September 2020 Statista, https://www.statista.com/statistics/1187251/share-of-influencers-support-politicians-using-influencer-marketing/ (last visited December 22, 2024)
Share of influencers who think it is a good idea for presidential candidates to use influencers to spread their message in the United States in February and September 2020 [Graph], The Shelf, November 2, 2020. [Online]. Available: https://www.statista.com/statistics/1187251/share-of-influencers-support-politicians-using-influencer-marketing/
