According to a survey conducted among influencers in the United States, in February 2020, 11 percent of respondents said they would have shared sponsored political content for no charge at all. When asked the same question closer to the elections, in September 2020, the figure grew to 23 percent.
Share of influencers who would charge political campaigns for posting sponsored content in the United States in February and September 2020
*February survey sample - 292; September survey sample 87 The influencer pool for both surveys was made up of social media users who have at least 15,000 followers on Instagram.
Question: "How much would you charge a political
campaign for sponsored content?"
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The Shelf. (November 2, 2020). Share of influencers who would charge political campaigns for posting sponsored content in the United States in February and September 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1187088/share-of-influencers-charge-political-sponsored-content-us/
The Shelf. "Share of influencers who would charge political campaigns for posting sponsored content in the United States in February and September 2020 ." Chart. November 2, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1187088/share-of-influencers-charge-political-sponsored-content-us/
The Shelf. (2020). Share of influencers who would charge political campaigns for posting sponsored content in the United States in February and September 2020 . Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1187088/share-of-influencers-charge-political-sponsored-content-us/
The Shelf. "Share of Influencers Who Would Charge Political Campaigns for Posting Sponsored Content in The United States in February and September 2020 ." Statista, Statista Inc., 2 Nov 2020, https://www.statista.com/statistics/1187088/share-of-influencers-charge-political-sponsored-content-us/
The Shelf, Share of influencers who would charge political campaigns for posting sponsored content in the United States in February and September 2020 Statista, https://www.statista.com/statistics/1187088/share-of-influencers-charge-political-sponsored-content-us/ (last visited November 21, 2024)
Share of influencers who would charge political campaigns for posting sponsored content in the United States in February and September 2020 [Graph], The Shelf, November 2, 2020. [Online]. Available: https://www.statista.com/statistics/1187088/share-of-influencers-charge-political-sponsored-content-us/
