According to a survey conducted among influencers in the United States, in February 2020, 11 percent of respondents said they would have shared sponsored political content for no charge at all. When asked the same question closer to the elections, in September 2020, the figure grew to 23 percent.
Share of influencers who would charge political campaigns for posting sponsored content in the United States in February and September 2020
Characteristic
Wouldn't charge at all
Less than normal rate
Normal rate
More than normal rate
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*February survey sample - 292; September survey sample 87 The influencer pool for both surveys was made up of social media users who have at least 15,000 followers on Instagram.
Question: "How much would you charge a political
campaign for sponsored content?"
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The Shelf. (November 2, 2020). Share of influencers who would charge political campaigns for posting sponsored content in the United States in February and September 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1187088/share-of-influencers-charge-political-sponsored-content-us/
The Shelf. "Share of influencers who would charge political campaigns for posting sponsored content in the United States in February and September 2020 ." Chart. November 2, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1187088/share-of-influencers-charge-political-sponsored-content-us/
The Shelf. (2020). Share of influencers who would charge political campaigns for posting sponsored content in the United States in February and September 2020 . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1187088/share-of-influencers-charge-political-sponsored-content-us/
The Shelf. "Share of Influencers Who Would Charge Political Campaigns for Posting Sponsored Content in The United States in February and September 2020 ." Statista, Statista Inc., 2 Nov 2020, https://www.statista.com/statistics/1187088/share-of-influencers-charge-political-sponsored-content-us/
The Shelf, Share of influencers who would charge political campaigns for posting sponsored content in the United States in February and September 2020 Statista, https://www.statista.com/statistics/1187088/share-of-influencers-charge-political-sponsored-content-us/ (last visited July 22, 2024)
Share of influencers who would charge political campaigns for posting sponsored content in the United States in February and September 2020 [Graph], The Shelf, November 2, 2020. [Online]. Available: https://www.statista.com/statistics/1187088/share-of-influencers-charge-political-sponsored-content-us/