Ranking of banks in terms of customer service, products, and marketing in Poland 2024

Published by
Adriana Sas,
Jun 18, 2024
In 2024, auditors of the surveyed banks chose Santander Bank Polska as the best bank in Poland regarding customer service, products, and marketing communications, followed by Millennium Bank and PKO Bank Polski .

Ranking of banks in terms of customer service, products, and marketing communications in Poland in 2024

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Release date

June 2024

Region

Poland

Survey time period

2024

Supplementary notes

The auditors conducted 800 visits at branches, 560 times they called hotlines banks, 440 times they contacted banks via forms and chat rooms, and they conducted 4,200 interviews on the subject of digital banking.
Tests of the quality of the banking service were conducted by potential customers who do not have a relationship with the bank under study and people who are customers of the bank under study.
The following areas were investigated: Conversations with consultants on the hotline, Correspondence via e-mail/forum and chat, Information visits to own branches, Ergonomics of mobile banking, Electronic banking accessibility.

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