Awareness of D2C among businesses in Japan 2020

Published by C. Diep, Jan 5, 2021
The majority of business people in Japan, around 79 percent, did not know the meaning of direct-to-consumer (D2C), as revealed in a survey conducted in 2020. Only around five percent of respondents knew the word 'D2C' and would be able to explain it to other people.

Awareness of direct-to-consumer (D2C) among business people in Japan as of March 2020

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Release date

April 2020

Region

Japan

Survey time period

February 13 to March 3, 2020

Number of respondents

1,844 respondents

Age group

20-69 years

Special properties

business people working at companies selling private label items

Method of interview

Online survey

Supplementary notes

Original question: "Regarding the word 'D2C', please choose your level of awareness."
Only one answer was allowed.

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