Preferred sales channels of private brands in Japan 2020

Published by C. Diep, Jan 4, 2021
Around 21 percent of companies in Japan distributed private label products through their physical stores, as revealed in a survey conducted among business people in 2020. Among online sales channels, virtual marketplaces such as Amazon and Rakuten Ichiba were the preferred methods to sell private brands.

Most popular distribution channels of private label products in Japan as of March 2020

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Release date

April 2020

Region

Japan

Survey time period

February 13 to March 3, 2020

Number of respondents

1,844 respondents

Age group

20-69 years

Special properties

business people working at companies selling private label items

Method of interview

Online survey

Supplementary notes

Original question: "At your workplace, where does the company sell its private label products?"
Multiple answers were allowed.

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