As of May 2021, more than 750 million people were active live steaming shopping users on Alibaba's e-commerce platform Taobao. The short-video apps, Kuaishou and Douyin, recorded respectively around 413 million and 686 million monthly active users. Livestreaming commerce was projected to be a 2.27 trillion yuan market in China in 2021.
Number of monthly active users of major live streaming e-commerce platforms in China as of May 2021, by platform
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Number of monthly active users in millions
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Forward Intelligence (Qianzhan). (September 28, 2021). Number of monthly active users of major live streaming e-commerce platforms in China as of May 2021, by platform (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1185254/china-maus-of-leading-live-commerce-platforms/
Forward Intelligence (Qianzhan). "Number of monthly active users of major live streaming e-commerce platforms in China as of May 2021, by platform (in millions)." Chart. September 28, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1185254/china-maus-of-leading-live-commerce-platforms/
Forward Intelligence (Qianzhan). (2021). Number of monthly active users of major live streaming e-commerce platforms in China as of May 2021, by platform (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1185254/china-maus-of-leading-live-commerce-platforms/
Forward Intelligence (Qianzhan). "Number of Monthly Active Users of Major Live Streaming E-commerce Platforms in China as of May 2021, by Platform (in Millions)." Statista, Statista Inc., 28 Sep 2021, https://www.statista.com/statistics/1185254/china-maus-of-leading-live-commerce-platforms/
Forward Intelligence (Qianzhan), Number of monthly active users of major live streaming e-commerce platforms in China as of May 2021, by platform (in millions) Statista, https://www.statista.com/statistics/1185254/china-maus-of-leading-live-commerce-platforms/ (last visited July 22, 2024)
Number of monthly active users of major live streaming e-commerce platforms in China as of May 2021, by platform (in millions) [Graph], Forward Intelligence (Qianzhan), September 28, 2021. [Online]. Available: https://www.statista.com/statistics/1185254/china-maus-of-leading-live-commerce-platforms/