During a survey carried out in 2019 in Brazil, 81 percent of respondents aged 35 to 49 (Gen X) characterized their attitude towards TV advertising as favorable. The same was true for 70 percent of respondents aged 16 to 19 (Gen Z).
Preferred advertising formats in Brazil in 2019, by generation
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G1 (Brazil), & RPC Group. (October 15, 2019). Preferred advertising formats in Brazil in 2019, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1184669/preferred-ad-format-generation-brazil/
G1 (Brazil), und RPC Group. "Preferred advertising formats in Brazil in 2019, by generation." Chart. October 15, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1184669/preferred-ad-format-generation-brazil/
G1 (Brazil), RPC Group. (2019). Preferred advertising formats in Brazil in 2019, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1184669/preferred-ad-format-generation-brazil/
G1 (Brazil), and RPC Group. "Preferred Advertising Formats in Brazil in 2019, by Generation." Statista, Statista Inc., 15 Oct 2019, https://www.statista.com/statistics/1184669/preferred-ad-format-generation-brazil/
G1 (Brazil) & RPC Group, Preferred advertising formats in Brazil in 2019, by generation Statista, https://www.statista.com/statistics/1184669/preferred-ad-format-generation-brazil/ (last visited December 22, 2024)
Preferred advertising formats in Brazil in 2019, by generation [Graph], G1 (Brazil), & RPC Group, October 15, 2019. [Online]. Available: https://www.statista.com/statistics/1184669/preferred-ad-format-generation-brazil/