During a survey carried out in 2019 in Brazil, 81 percent of respondents aged 35 to 49 (Gen X) characterized their attitude towards TV advertising as favorable. The same was true for 70 percent of respondents aged 16 to 19 (Gen Z).
Preferred advertising formats in Brazil in 2019, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
G1 (Brazil), & RPC Group. (October 15, 2019). Preferred advertising formats in Brazil in 2019, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1184669/preferred-ad-format-generation-brazil/
G1 (Brazil), und RPC Group. "Preferred advertising formats in Brazil in 2019, by generation." Chart. October 15, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1184669/preferred-ad-format-generation-brazil/
G1 (Brazil), RPC Group. (2019). Preferred advertising formats in Brazil in 2019, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1184669/preferred-ad-format-generation-brazil/
G1 (Brazil), and RPC Group. "Preferred Advertising Formats in Brazil in 2019, by Generation." Statista, Statista Inc., 15 Oct 2019, https://www.statista.com/statistics/1184669/preferred-ad-format-generation-brazil/
G1 (Brazil) & RPC Group, Preferred advertising formats in Brazil in 2019, by generation Statista, https://www.statista.com/statistics/1184669/preferred-ad-format-generation-brazil/ (last visited November 22, 2024)
Preferred advertising formats in Brazil in 2019, by generation [Graph], G1 (Brazil), & RPC Group, October 15, 2019. [Online]. Available: https://www.statista.com/statistics/1184669/preferred-ad-format-generation-brazil/