Character licensing market size in Japan FY 2014-2023

Published by Statista Research Department, Aug 8, 2024

The character licensing market in Japan was valued at 1.34 trillion Japanese yen in fiscal year 2022. It showed stable growth in the recent years and was expected to reach a value of 1.36 trillion yen by fiscal year 2023. The character licensing market is part of the larger character business market, which also encompasses the character merchandising business.

Value of the character licensing market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen)

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Release date

August 2023

Region

Japan

Survey time period

fiscal years 2014 to 2022; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

licensing refers to the rights to use a character for publication, advertisement, etc.; the market size is calculated based on the contract amount

Supplementary notes

*Forecast.

“Characters” in this research refers to characters in anime titles, manga, games, and illustrations. Celebrities and entertainers are not included.

100 Japanese yen equal 0.69 U.S. dollars or 0.63 euros as of September 2023.
Values have been rounded.

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