Toys accounted for more than 51 percent of the character merchandising market in Japan in fiscal year 2022. The value of the character merchandising market amounted to 1.27 trillion Japanese yen during that year. The market is part of the larger character business market, which also encompasses the character licensing business.
August 2023
Japan
fiscal year 2022; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year
merchandising refers to the rights to use a character attached to a product; the market size is calculated based on retail sales
*'Homeware' includes bed linen, towel products, nightwear, loungewear, household furniture, and kitchenware/tableware, etc.
“Characters” in this research refers to characters in anime titles, manga, games, and illustrations. Celebrities and entertainers are not included.
100 Japanese yen equal 0.69 U.S. dollars or 0.63 euros as of September 2023.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Print media
Broadcast
Internet
Digital signage and retail media advertising
Major advertising agencies
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
