The character business market in Japan was valued at 2.7 trillion Japanese yen in fiscal year 2023. It was expected to increase to 2.75 trillion yen by fiscal year 2024. The market consists of the character merchandising and the character licensing business.
July 2024
Japan
fiscal year 2015 to 2023; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year
combined value of merchandising and licensing business**
*Forecast.
**Merchandising refers to the rights to use a character attached to a product. The market size is calculated based on the retail value.
Licensing refers to the rights to use a character for publication, advertisement, etc. The market size is calculated based on the contract amount.
“Characters” in this research refers to fictional characters in anime titles, manga, games, and illustrations. Celebrities and entertainers (non-fictional characters) are not included.
100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of August 2024.
Values have been rounded.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Trade
Sales
Otaku market
Major companies
Collectibles
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
