Provenance of online traffic during the peak sales season in France 2019

Published by Statista Research Department, Apr 19, 2024
When looking at the online traffic generated by online shopping platforms, the provenance or sources of referral mostly came from SEO (Search Engine Optimisation) with a 27.8 percent share, followed by direct referral, scoring 16.8 percent during to the season peak in sales starting November 26, 2019. Prior to that peak season ending at the end of December 2019, only the direct referral scored lower.

Sources of online traffic to French websites during the peak sales season from November 26 to December 31, 2019

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Release date

September 2020

Region

France

Survey time period

November 26 to December 31, 2019

Number of respondents

600*

Supplementary notes

* The source adds the following information: "Based on the analysis of millions of user sessions on 600 websites and data collected by Contentsquare during the peak sales period from November 26 to December 31, 2019"

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