Bounce rate of general retailer websites in France in 2020

Published by
Tiago Bianchi,
Dec 5, 2022
As many general retailers or mass distribution channels experienced an exponential growth during the months of the COVID-19 induced lockdown in France, the source wanted to measure the bounce rate of the different retailers websites. Apart from Casino.fr, which seems to disappoint its visitors with a bounce rate exceeding 75 percent, the other general retailer websites had relatively low bounce rate: Coursesu.com and Intermarché.com were the leading websites with the least bounce rate.

Bounce rate of French mass distribution websites traffic in March 2020

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Release date

May 2020

Region

France

Survey time period

March 2020

Supplementary notes

Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site.

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