Provenance of online traffic before the peak sales season in France 2019
When looking at the online traffic generated by shopping platforms, the provenance or sources of referral mostly came from SEO (Search Engine Optimisation) with a 28.5 percent share, followed by direct referral, scoring 16.4 percent prior to the season peak in sales starting November 26, 2019. During that peak season ending at the end of December 2019, only the