When Amazon was launched in July 16, 1995 as a website that only sold books, founder Jeff Bezos had a vision for the company's explosive growth and e-commerce domination. In December 2019, we note that around 6.5 percent of visits to Amazon came from paid traffic in France, that is to say, visits made through paid advertising. With a strong discrepancy to it's competitors, the next best performing company was Microsoft.
Share of paid traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019
* The companies referred to as GAFAM represent the five web giants - Google, Apple, Facebook, Amazon and Microsoft - which are the five major American firms (founded between the last quarter of the 20th century and the beginning of the 21st century) that dominate the digital world.
Paid traffic is any customer that visits the website from paid advertising promotions.
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Semrush. (March 12, 2020). Share of paid traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1182402/website-paid-traffic-gafam-companies-france/
Semrush. "Share of paid traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019." Chart. March 12, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1182402/website-paid-traffic-gafam-companies-france/
Semrush. (2020). Share of paid traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1182402/website-paid-traffic-gafam-companies-france/
Semrush. "Share of Paid Traffic on Gafam Companies' Website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019." Statista, Statista Inc., 12 Mar 2020, https://www.statista.com/statistics/1182402/website-paid-traffic-gafam-companies-france/
Semrush, Share of paid traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019 Statista, https://www.statista.com/statistics/1182402/website-paid-traffic-gafam-companies-france/ (last visited December 22, 2024)
Share of paid traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019 [Graph], Semrush, March 12, 2020. [Online]. Available: https://www.statista.com/statistics/1182402/website-paid-traffic-gafam-companies-france/
