Share of direct traffic on GAFAM companies' website in France 2019

Published by
Tiago Bianchi,
Nov 30, 2022
When Amazon launched on July 16, 1995 as a website that only sold books, founder Jeff Bezos had a vision for the company's explosive growth and e-commerce domination. In January 2019, we note that around 68.6 percent of visits to Amazon came from direct traffic in France, that is to say, visits made through search engines, social media, blogs, or other websites that have links to other websites.

Share of direct traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in January 2019

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Release date

March 2020

Region

France

Survey time period

January 2019

Special properties

GAFAM companies*

Supplementary notes

* The companies referred to as GAFAM represent the five web giants - Google, Apple, Facebook, Amazon and Microsoft - which are the five major American firms (founded between the last quarter of the 20th century and the beginning of the 21st century) that dominate the digital world.

Direct traffic is defined as visits with no referring website. These sites can be search engines, social media, blogs, or other websites that have links to other websites. Direct traffic categorizes visits that do not come from a referring URL.

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