While Yves Rocher was the beauty brand with the second highest satisfaction score among French consumers in 2017, in 2020 the brand asserted its relatively loyal customer base who with a bounce rate of 36 percent, compared to other brands such as L'Oréal who scored the highest bounce rate of 61 percent.
Bounce rate on cosmetic companies websites in France in 2020
Brands with a website that can be visited from France, excluding perfume brands
Supplementary notes
Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site.
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Semrush. (February 21, 2020). Bounce rate on cosmetic companies websites in France in 2020 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1180388/website-traffic-cosmetic-companies-bounce-rate-france/
Semrush. "Bounce rate on cosmetic companies websites in France in 2020." Chart. February 21, 2020. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1180388/website-traffic-cosmetic-companies-bounce-rate-france/
Semrush. (2020). Bounce rate on cosmetic companies websites in France in 2020. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1180388/website-traffic-cosmetic-companies-bounce-rate-france/
Semrush. "Bounce Rate on Cosmetic Companies Websites in France in 2020." Statista, Statista Inc., 21 Feb 2020, https://www.statista.com/statistics/1180388/website-traffic-cosmetic-companies-bounce-rate-france/
Semrush, Bounce rate on cosmetic companies websites in France in 2020 Statista, https://www.statista.com/statistics/1180388/website-traffic-cosmetic-companies-bounce-rate-france/ (last visited December 19, 2024)
Bounce rate on cosmetic companies websites in France in 2020 [Graph], Semrush, February 21, 2020. [Online]. Available: https://www.statista.com/statistics/1180388/website-traffic-cosmetic-companies-bounce-rate-france/
