Retention rate of IG stories posted by brands 2020, by daily post volume

Published by
Stacy Jo Dixon,
Apr 28, 2022
From April 2019 to September 2020, there was a 100 percent retention rate among Instagram users worldwide when brands posted one story per day. In comparison, there was only a 59.4 percent retention rate among IG users when brands posted 15 Stories per day.

Retention rate of Instagram brand stories between April 2019 and September 2020, by daily post volume

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Release date

October 2020

Region

Worldwide

Survey time period

April 2019 to September 2020

Special properties

661,565 stories and 64,571 story ads

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