From April 2019 to September 2020, there was a 100 percent retention rate among Instagram users worldwide when brands posted one story per day. In comparison, there was only a 59.4 percent retention rate among IG users when brands posted 15 Stories per day.
Retention rate of Instagram brand stories between April 2019 and September 2020, by daily post volume
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Socialinsider. (October 6, 2020). Retention rate of Instagram brand stories between April 2019 and September 2020, by daily post volume [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1180009/instagram-stories-retention-rate-worldwide/
Socialinsider. "Retention rate of Instagram brand stories between April 2019 and September 2020, by daily post volume." Chart. October 6, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1180009/instagram-stories-retention-rate-worldwide/
Socialinsider. (2020). Retention rate of Instagram brand stories between April 2019 and September 2020, by daily post volume. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1180009/instagram-stories-retention-rate-worldwide/
Socialinsider. "Retention Rate of Instagram Brand Stories between April 2019 and September 2020, by Daily Post Volume." Statista, Statista Inc., 6 Oct 2020, https://www.statista.com/statistics/1180009/instagram-stories-retention-rate-worldwide/
Socialinsider, Retention rate of Instagram brand stories between April 2019 and September 2020, by daily post volume Statista, https://www.statista.com/statistics/1180009/instagram-stories-retention-rate-worldwide/ (last visited August 24, 2024)
Retention rate of Instagram brand stories between April 2019 and September 2020, by daily post volume [Graph], Socialinsider, October 6, 2020. [Online]. Available: https://www.statista.com/statistics/1180009/instagram-stories-retention-rate-worldwide/