Leading performance metrics used by influencers in Indonesia 2018

Published by Hanadian Nurhayati-Wolff, Oct 12, 2020
According to a survey on the leading performance metrics used by influencers conducted in Indonesia in 2018, 67 percent of respondents stated that the number of comments was the primary measure of an Indonesian influencers' campaign success. The relatively high internet and social media penetration in Indonesia were among other factors that have been accelerating the popularity of influencer marketing in the country.

Leading performance metrics used by influencers in Indonesia in 2018

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Release date

May 2020

Region

Indonesia

Survey time period

2018

Number of respondents

100 respondents

Special properties

respondents are brands and agencies, publishers, and influencers.

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Statistics on " Influencer marketing in Indonesia "

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Other statistics that may interest you Influencer marketing in Indonesia

Overview

5

Marketing strategies

6

Engagement rates

5

Number of influencers

4

Popular influencers

4

Consumer attitudes

6

Further related statistics

4

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For single users
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