In 2021, programmatic advertising spending in Europe increased by nearly 36 percent. The source projected that the expenditure would increase by further 19 percent in 2022.
Change in programmatic advertising spending in Europe in 2021 and 2022
Characteristic
Growth rate
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IAB Europe. (May 20, 2022). Change in programmatic advertising spending in Europe in 2021 and 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/
IAB Europe. "Change in programmatic advertising spending in Europe in 2021 and 2022." Chart. May 20, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/
IAB Europe. (2022). Change in programmatic advertising spending in Europe in 2021 and 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/
IAB Europe. "Change in Programmatic Advertising Spending in Europe in 2021 and 2022." Statista, Statista Inc., 20 May 2022, https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/
IAB Europe, Change in programmatic advertising spending in Europe in 2021 and 2022 Statista, https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/ (last visited July 22, 2024)
Change in programmatic advertising spending in Europe in 2021 and 2022 [Graph], IAB Europe, May 20, 2022. [Online]. Available: https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/