Programmatic ad spend growth in Europe 2018-2028
In 2024, programmatic advertising spending in Europe was estimated to increase by 9.3 percent. The source projected that the expenditure would increase by further 7.4 percent in 2025.
Change in programmatic advertising spending in Europe from 2018 to 2028
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Programmatic advertising in Europe
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Other statistics that may interest you Programmatic advertising in Europe
Overview
5
- Premium Statistic Programmatic ad spend worldwide 2017-2028
- Premium Statistic Distribution of programmatic ad spend worldwide 2024, by region
- Premium Statistic Programmatic advertising market value in Europe 2017-2028
- Premium Statistic Programmatic ad spend growth in Europe 2018-2028
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2024
Regional data
7
- Premium Statistic Largest programmatic markets in Europe 2024
- Premium Statistic Leading programmatic markets in Europe 2024, by growth rate
- Premium Statistic Largest programmatic markets in Western Europe 2024
- Premium Statistic Leading programmatic markets in Western Europe 2023, by growth rate
- Premium Statistic Largest programmatic markets in Central & Eastern Europe 2024
- Premium Statistic Leading programmatic markets in Central & Eastern Europe 2024, by growth rate
- Premium Statistic Programmatic share of display ad spend in Europe 2023, by country
United Kingdom
6
- Premium Statistic Programmatic ad spend in the UK 2017-2028
- Premium Statistic Programmatic ad spend growth in the UK 2018-2028
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic Programmatic share of display ad spend in the UK 2013-2024
- Premium Statistic Selected data on programmatic advertising in the UK 2023
- Premium Statistic DOOH advertising campaigns in the UK 2023, by purchase method
Germany
3
France
4
Marketer insights
6
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2024
- Premium Statistic Barriers to programmatic ad investment in Europe 2024
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2024, by stakeholder type
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2024
- Premium Statistic Use of AI in programmatic advertising in Europe 2023
- Premium Statistic Ad channels whose budgets are being shifted to retail media in Europe 2024
Further related statistics
10
- Programmatic ad spending in the U.S. 2017-2027
- South Africa internet ad revenue 2011-2022
- Online video advertising spending quarterly in the Netherlands 2015-2017
- National digital ad spend in the U.S. 2010-2021
- Online ad spend growth in CEE 2000-2024
- Local radio digital ad revenue growth in the U.S. 2012-2021
- Programmatic advertising spending in the Netherlands 2016-2020
- Online ad spend growth in Western Europe 2000-2024
- Radio advertising expenditure in Russia 2013-2024
- Leading digital advertising and marketing agencies in Romania 2023, by revenue
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Statistics
- Programmatic ad spending in the U.S. 2017-2027
- South Africa internet ad revenue 2011-2022
- Online video advertising spending quarterly in the Netherlands 2015-2017
- National digital ad spend in the U.S. 2010-2021
- Online ad spend growth in CEE 2000-2024
- Local radio digital ad revenue growth in the U.S. 2012-2021
- Programmatic advertising spending in the Netherlands 2016-2020
- Online ad spend growth in Western Europe 2000-2024
- Radio advertising expenditure in Russia 2013-2024
- Leading digital advertising and marketing agencies in Romania 2023, by revenue
* For commercial use only
Basic Account
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Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account
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$199 USD
per month, billed annually
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- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Statista. (November 30, 2023). Change in programmatic advertising spending in Europe from 2018 to 2028 [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/
Statista. "Change in programmatic advertising spending in Europe from 2018 to 2028." Chart. November 30, 2023. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/
Statista. (2023). Change in programmatic advertising spending in Europe from 2018 to 2028. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/
Statista. "Change in Programmatic Advertising Spending in Europe from 2018 to 2028." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/
Statista, Change in programmatic advertising spending in Europe from 2018 to 2028 Statista, https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/ (last visited April 25, 2025)
Change in programmatic advertising spending in Europe from 2018 to 2028 [Graph], Statista, November 30, 2023. [Online]. Available: https://www.statista.com/statistics/1177318/change-programmatic-ad-spend-europe/
