Programmatic ad spend in Europe 2016-2022, by marketplace type

Published by Statista Research Department, Aug 27, 2024
The share of private marketplace transactions in programmatic advertising spending in Europe increased from 13.6 percent in 2016 to 39.6 percent in 2022. The share of open exchange transactions decreased from 86.4 percent to 60.5 percent.

Distribution of programmatic advertising spending in Europe from 2016 to 2022, by marketplace type

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Release date

February 2023

Region

Europe

Survey time period

2016 to 2022

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Statistics on " Programmatic advertising in Europe "

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Overview

5

Regional data

7

United Kingdom

6

Germany

3

France

4

Marketer insights

6

Further related statistics

15

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Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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