During a 2019 survey carried out in Mexico, Colombia, and Venezuela, 85 percent of responding PR professionals stated they used Instagram for business-to-customer (B2C) influencer marketing; 75 percent said they used Facebook for that purpose.
Platforms used by PR professionals for B2C influencer marketing in Latin America in 2019
Original question: "Please select the top 3 platforms where you find your B2C influencers." The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.
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Talkwalker. (February 4, 2020). Platforms used by PR professionals for B2C influencer marketing in Latin America in 2019 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1177131/social-media-b2c-influencer-marketing-latin-america/
Talkwalker. "Platforms used by PR professionals for B2C influencer marketing in Latin America in 2019." Chart. February 4, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1177131/social-media-b2c-influencer-marketing-latin-america/
Talkwalker. (2020). Platforms used by PR professionals for B2C influencer marketing in Latin America in 2019. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1177131/social-media-b2c-influencer-marketing-latin-america/
Talkwalker. "Platforms Used by Pr Professionals for B2c Influencer Marketing in Latin America in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1177131/social-media-b2c-influencer-marketing-latin-america/
Talkwalker, Platforms used by PR professionals for B2C influencer marketing in Latin America in 2019 Statista, https://www.statista.com/statistics/1177131/social-media-b2c-influencer-marketing-latin-america/ (last visited November 21, 2024)
Platforms used by PR professionals for B2C influencer marketing in Latin America in 2019 [Graph], Talkwalker, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1177131/social-media-b2c-influencer-marketing-latin-america/
