During a 2019 survey carried out in Mexico, Colombia, and Venezuela, 85 percent of responding PR professionals stated they used Instagram for business-to-customer (B2C) influencer marketing; 75 percent said they used Facebook for that purpose.
Platforms used by PR professionals for B2C influencer marketing in Latin America in 2019
Original question: "Please select the top 3 platforms where you find your B2C influencers." The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Talkwalker. (February 4, 2020). Platforms used by PR professionals for B2C influencer marketing in Latin America in 2019 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1177131/social-media-b2c-influencer-marketing-latin-america/
Talkwalker. "Platforms used by PR professionals for B2C influencer marketing in Latin America in 2019." Chart. February 4, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1177131/social-media-b2c-influencer-marketing-latin-america/
Talkwalker. (2020). Platforms used by PR professionals for B2C influencer marketing in Latin America in 2019. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1177131/social-media-b2c-influencer-marketing-latin-america/
Talkwalker. "Platforms Used by Pr Professionals for B2c Influencer Marketing in Latin America in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1177131/social-media-b2c-influencer-marketing-latin-america/
Talkwalker, Platforms used by PR professionals for B2C influencer marketing in Latin America in 2019 Statista, https://www.statista.com/statistics/1177131/social-media-b2c-influencer-marketing-latin-america/ (last visited December 26, 2024)
Platforms used by PR professionals for B2C influencer marketing in Latin America in 2019 [Graph], Talkwalker, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1177131/social-media-b2c-influencer-marketing-latin-america/
