Latin America: collaborations between PR professionals & influencers 2019

Published by
Julia Faria,
Jan 6, 2023
During a 2019 survey conducted in Colombia, Mexico, and Venezuela, half of the responding public relations (PR) professionals stated the collaborations they entered into with influencers were of the giveaway / competition type.

Types of collaborations between PR professionals and influencers in Latin America in 2019

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Sources

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Release date

February 2020

Region

Colombia, Mexico, Venezuela

Survey time period

October 29 to December 31, 2019

Number of respondents

3,700 PR professionals*

Method of interview

Online interview

Supplementary notes

Original question: "How do you engage with influencers for brand collaborations?"
The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.

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