Concern about data protection in programmatic advertising in Europe 2018-2021

Published by Statista Research Department, Jan 6, 2023
In 2021, the protection of personal data was a concern for 42 percent of European advertisers investing in programmatic advertising. Ad tech groups and agencies were somehow less concerned (39 and 32 percent, respectively). The level of concern among agency respondents more doubled between 2020 and 2021.

Concern about data protection in programmatic advertising in Europe from 2018 to 2021

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Release date

October 2021

Region

Europe

Survey time period

2018 to 2021

Number of respondents

(varies depending on the year of survey)

Method of interview

Online survey

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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

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Topics

Programmatic advertising in EuropeProgrammatic advertising in the UKProgrammatic advertising worldwideDigital advertising in EuropeProgrammatic advertising in the United States
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