As of 2021, Silk and Blue Diamond were the two most recognizable plant-based brands of milk alternatives in the United States, with 88 percent and 83 percent brand awareness among plant-based food buyers, respectively. In the 2020 edition of the survey all brands had a higher awareness among respondents.
Brand awareness of selected leading plant-based brands of milk alternatives among consumers in the United States in 2021*
Characteristic
Share of plant-based food buyers
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Frozen & Refrigerated Buyer. (September 15, 2021). Brand awareness of selected leading plant-based brands of milk alternatives among consumers in the United States in 2021* [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1176896/plant-based-diary-brand-awareness-us/
Frozen & Refrigerated Buyer. "Brand awareness of selected leading plant-based brands of milk alternatives among consumers in the United States in 2021*." Chart. September 15, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1176896/plant-based-diary-brand-awareness-us/
Frozen & Refrigerated Buyer. (2021). Brand awareness of selected leading plant-based brands of milk alternatives among consumers in the United States in 2021*. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1176896/plant-based-diary-brand-awareness-us/
Frozen & Refrigerated Buyer. "Brand Awareness of Selected Leading Plant-based Brands of Milk Alternatives among Consumers in The United States in 2021*." Statista, Statista Inc., 15 Sep 2021, https://www.statista.com/statistics/1176896/plant-based-diary-brand-awareness-us/
Frozen & Refrigerated Buyer, Brand awareness of selected leading plant-based brands of milk alternatives among consumers in the United States in 2021* Statista, https://www.statista.com/statistics/1176896/plant-based-diary-brand-awareness-us/ (last visited August 24, 2024)
Brand awareness of selected leading plant-based brands of milk alternatives among consumers in the United States in 2021* [Graph], Frozen & Refrigerated Buyer, September 15, 2021. [Online]. Available: https://www.statista.com/statistics/1176896/plant-based-diary-brand-awareness-us/