During a survey carried out in 2019, 43 percent of responding public relations (PR) professionals from Latin America stated they used social listening tools daily; 36.1 percent said they used the tool weekly.
Frequency with which PR professionals used social listening tools in Latin America in 2019
respondents from Colombia, Mexico, and Venezuela only
Method of interview
Online interview
Supplementary notes
* The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.
Original question: "If you use a social listening tool yourself, how frequently do you use it?"
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Statista. (February 4, 2020). Frequency with which PR professionals used social listening tools in Latin America in 2019 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1176827/latin-america-frequency-social-listening-tools/
Statista. "Frequency with which PR professionals used social listening tools in Latin America in 2019." Chart. February 4, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1176827/latin-america-frequency-social-listening-tools/
Statista. (2020). Frequency with which PR professionals used social listening tools in Latin America in 2019. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1176827/latin-america-frequency-social-listening-tools/
Statista. "Frequency with Which Pr Professionals Used Social Listening Tools in Latin America in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1176827/latin-america-frequency-social-listening-tools/
Statista, Frequency with which PR professionals used social listening tools in Latin America in 2019 Statista, https://www.statista.com/statistics/1176827/latin-america-frequency-social-listening-tools/ (last visited November 23, 2024)
Frequency with which PR professionals used social listening tools in Latin America in 2019 [Graph], Statista, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1176827/latin-america-frequency-social-listening-tools/
