During a survey carried out in 2019, 55 percent of responding public relations (PR) professionals from Latin America stated the companies in which they worked used one social listening tool; 22.5 percent said their companies used two tool and the remaining 23.5 percent said their companies used more than two tools.
Number of social listening tools used by PR professionals in Latin America in 2019
respondents from Colombia, Mexico, and Venezuela only
Method of interview
Online interview
Supplementary notes
* The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.
Original question: "Does your company use social listening/social media analytics tools? If yes, how many social listening or analytics tools does your company use?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (February 4, 2020). Number of social listening tools used by PR professionals in Latin America in 2019 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1176818/latin-america-number-social-listening-tools/
Statista. "Number of social listening tools used by PR professionals in Latin America in 2019." Chart. February 4, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1176818/latin-america-number-social-listening-tools/
Statista. (2020). Number of social listening tools used by PR professionals in Latin America in 2019. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1176818/latin-america-number-social-listening-tools/
Statista. "Number of Social Listening Tools Used by Pr Professionals in Latin America in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1176818/latin-america-number-social-listening-tools/
Statista, Number of social listening tools used by PR professionals in Latin America in 2019 Statista, https://www.statista.com/statistics/1176818/latin-america-number-social-listening-tools/ (last visited December 23, 2024)
Number of social listening tools used by PR professionals in Latin America in 2019 [Graph], Statista, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1176818/latin-america-number-social-listening-tools/
