During a survey carried out in 2019, 55 percent of responding public relations (PR) professionals from Latin America stated the companies in which they worked used one social listening tool; 22.5 percent said their companies used two tool and the remaining 23.5 percent said their companies used more than two tools.
Number of social listening tools used by PR professionals in Latin America in 2019
respondents from Colombia, Mexico, and Venezuela only
Method of interview
Online interview
Supplementary notes
* The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.
Original question: "Does your company use social listening/social media analytics tools? If yes, how many social listening or analytics tools does your company use?"
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Statista. (February 4, 2020). Number of social listening tools used by PR professionals in Latin America in 2019 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1176818/latin-america-number-social-listening-tools/
Statista. "Number of social listening tools used by PR professionals in Latin America in 2019." Chart. February 4, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1176818/latin-america-number-social-listening-tools/
Statista. (2020). Number of social listening tools used by PR professionals in Latin America in 2019. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1176818/latin-america-number-social-listening-tools/
Statista. "Number of Social Listening Tools Used by Pr Professionals in Latin America in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1176818/latin-america-number-social-listening-tools/
Statista, Number of social listening tools used by PR professionals in Latin America in 2019 Statista, https://www.statista.com/statistics/1176818/latin-america-number-social-listening-tools/ (last visited November 22, 2024)
Number of social listening tools used by PR professionals in Latin America in 2019 [Graph], Statista, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1176818/latin-america-number-social-listening-tools/
