During a survey carried out in 2019, 56 percent of responding public relations (PR) professionals from Colombia, Mexico, and Venezuela named trend analysis on emerging themes the most important feature of social listening tools. Coverage of all channels ranked second, named by 41 percent of respondents.
Most important features of social listening tools according to PR professionals in Latin America in 2019
respondents from Colombia, Mexico, and Venezuela only
Method of interview
Online interview
Supplementary notes
* The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.
Original question: "What do you look for in a social listening tool? (Please select the top 3)."
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Talkwalker. (February 4, 2020). Most important features of social listening tools according to PR professionals in Latin America in 2019 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1176790/latin-america-social-listening-tools/
Talkwalker. "Most important features of social listening tools according to PR professionals in Latin America in 2019." Chart. February 4, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1176790/latin-america-social-listening-tools/
Talkwalker. (2020). Most important features of social listening tools according to PR professionals in Latin America in 2019. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1176790/latin-america-social-listening-tools/
Talkwalker. "Most Important Features of Social Listening Tools According to Pr Professionals in Latin America in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1176790/latin-america-social-listening-tools/
Talkwalker, Most important features of social listening tools according to PR professionals in Latin America in 2019 Statista, https://www.statista.com/statistics/1176790/latin-america-social-listening-tools/ (last visited November 21, 2024)
Most important features of social listening tools according to PR professionals in Latin America in 2019 [Graph], Talkwalker, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1176790/latin-america-social-listening-tools/
