During a survey carried out in 2019, 56 percent of responding public relations (PR) professionals from Colombia, Mexico, and Venezuela who said that they used more than one social listening tool stated that they did so because the tools used different data sources, and 49 percent said the tool tested different capabilities.
Reasons for using more than one social listening tool among PR professionals in Latin America in 2019
respondents from Colombia, Mexico, and Venezuela only
Method of interview
Online interview
Supplementary notes
* The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.
Original question: "If you use 2 or more social listening tools at your company, please select the reason for having more than one tool."
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Talkwalker. (February 4, 2020). Reasons for using more than one social listening tool among PR professionals in Latin America in 2019 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1176775/reasons-social-listening-usage-latin-america/
Talkwalker. "Reasons for using more than one social listening tool among PR professionals in Latin America in 2019." Chart. February 4, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1176775/reasons-social-listening-usage-latin-america/
Talkwalker. (2020). Reasons for using more than one social listening tool among PR professionals in Latin America in 2019. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1176775/reasons-social-listening-usage-latin-america/
Talkwalker. "Reasons for Using More than One Social Listening Tool among Pr Professionals in Latin America in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1176775/reasons-social-listening-usage-latin-america/
Talkwalker, Reasons for using more than one social listening tool among PR professionals in Latin America in 2019 Statista, https://www.statista.com/statistics/1176775/reasons-social-listening-usage-latin-america/ (last visited November 21, 2024)
Reasons for using more than one social listening tool among PR professionals in Latin America in 2019 [Graph], Talkwalker, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1176775/reasons-social-listening-usage-latin-america/
