Latin America: reasons for using more than one social listening tool 2019

Reasons for using more than one social listening tool among PR professionals in Latin America in 2019

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Sources

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Release date

February 2020

Region

Colombia, Mexico, Venezuela

Survey time period

October 29 to December 31, 2019

Number of respondents

3,700 PR professionals*

Special properties

respondents from Colombia, Mexico, and Venezuela only

Method of interview

Online interview

Supplementary notes

* The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.
Original question: "If you use 2 or more social listening tools at your company, please select the reason for having more than one tool."

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