Latin America: PR professionals who consider influencer marketing a PR offering 2019

Published by
Julia Faria,
Jan 6, 2023
During a survey carried out in 2019, 92 percent of responding public relations (PR) professionals from Colombia stated they considered influencer marketing a PR offering. The same was true for 84 percent of responding PR professionals from Mexico. Global influencer marketing platform market was valued at 148 million U.S. dollars in 2019.

Share of PR professionals who considered influencer marketing a PR offering in selected countries in Latin America in 2019

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Sources

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Release date

February 2020

Region

Colombia, Mexico, Venezuela

Survey time period

October 29 to December 31, 2019

Number of respondents

3,700 PR professionals*

Method of interview

Online interview

Supplementary notes

* The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.
Original question: "Do you consider influencer marketing a PR offering? (Yes or No)"

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