A survey set out to investigate mobile commerce use frequency of Italian individuals between 2019 and 2020, looking for differences among macro-regions of provenience. Respondents from the South seemed to be the most fond of mobile commerce. Almost one out of two Southern respondents, in fact, reported to have made purchases via mobile commerce platforms more than once a month between October 2019 and September 2020.
Have you made any purchase via mobile commerce in the last 12 months?
This question was phrased by the source as follows: "Negli ultimi 12 mesi hai effettuato acquisti online da dispositivi mobili (smartphone, tablet)? Se sì, con quale frequenza?"
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YouGov Italy. (September 18, 2020). Have you made any purchase via mobile commerce in the last 12 months? [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1175963/mobile-commerce-use-frequency-in-italy-by-macro-region/
YouGov Italy. "Have you made any purchase via mobile commerce in the last 12 months?." Chart. September 18, 2020. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1175963/mobile-commerce-use-frequency-in-italy-by-macro-region/
YouGov Italy. (2020). Have you made any purchase via mobile commerce in the last 12 months?. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1175963/mobile-commerce-use-frequency-in-italy-by-macro-region/
YouGov Italy. "Have You Made Any Purchase via Mobile Commerce in The Last 12 Months?." Statista, Statista Inc., 18 Sep 2020, https://www.statista.com/statistics/1175963/mobile-commerce-use-frequency-in-italy-by-macro-region/
YouGov Italy, Have you made any purchase via mobile commerce in the last 12 months? Statista, https://www.statista.com/statistics/1175963/mobile-commerce-use-frequency-in-italy-by-macro-region/ (last visited December 19, 2024)
Have you made any purchase via mobile commerce in the last 12 months? [Graph], YouGov Italy, September 18, 2020. [Online]. Available: https://www.statista.com/statistics/1175963/mobile-commerce-use-frequency-in-italy-by-macro-region/
