People between 35 and 44 years of age were the most keen to shop via mobile commerce platforms in Italy. More than half of the respondents to a survey from this age group, in fact, declared to have made online purchases via smartphone or tablet between October 2019 and September 2020. On the other hand, older people used mobile commerce the least, with 27 percent of respondents aged 55 years or more declaring to have never made such purchases over the period.
Have you made any purchase via mobile commerce in the last 12 months?
This question was phrased by the source as follows: "Negli ultimi 12 mesi hai effettuato acquisti online da dispositivi mobili (smartphone, tablet)? Se sì, con quale frequenza?"
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YouGov Italy. (September 18, 2020). Have you made any purchase via mobile commerce in the last 12 months? [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1175933/mobile-commerce-use-frequency-in-italy-by-age-group/
YouGov Italy. "Have you made any purchase via mobile commerce in the last 12 months?." Chart. September 18, 2020. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1175933/mobile-commerce-use-frequency-in-italy-by-age-group/
YouGov Italy. (2020). Have you made any purchase via mobile commerce in the last 12 months?. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1175933/mobile-commerce-use-frequency-in-italy-by-age-group/
YouGov Italy. "Have You Made Any Purchase via Mobile Commerce in The Last 12 Months?." Statista, Statista Inc., 18 Sep 2020, https://www.statista.com/statistics/1175933/mobile-commerce-use-frequency-in-italy-by-age-group/
YouGov Italy, Have you made any purchase via mobile commerce in the last 12 months? Statista, https://www.statista.com/statistics/1175933/mobile-commerce-use-frequency-in-italy-by-age-group/ (last visited November 05, 2024)
Have you made any purchase via mobile commerce in the last 12 months? [Graph], YouGov Italy, September 18, 2020. [Online]. Available: https://www.statista.com/statistics/1175933/mobile-commerce-use-frequency-in-italy-by-age-group/
