Korean fashion popularity worldwide 2023, by country

Published by
Nina Jobst,
Sep 19, 2024

According to a survey on the global popularity of South Korean cultural content in 2023, Korean fashion was the most popular among Taiwanese respondents as around 66 percent of the respondents stated that Korean fashion was very popular in their country. More than 50 percent of respondents from 11 out of the 26 surveyed countries and territories described Korean fashion as popular in their cnoutry.

Popularity of South Korean fashion worldwide in 2023, by country

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Release date

April 2024

Region

Worldwide, South Korea

Survey time period

November 10 to 30, 2023

Number of respondents

25,000 respondents

Age group

15-59 years old

Special properties

response rate of "very popular"

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following countries and territories: China, Japan, Taiwan, Thailand, Indonesia, Malaysia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, Kazakhstan, Mexico, Germany, Canada, Italy, Spain, Saudi Arabia, Egypt, and South Africa. 

Original question: "How popular do you think Korean fashion is in your country at the moment?"

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