According to a global survey on the popularity of Korean fashion in 2021, around 32 percent of the respondents in South Africa stated that one of the main factors for having a negative impression on Korean fashion was the limited variety in clothing size. With a response rate of about 27 percent, another negative aspect among the respondents was the limited number of product styles.
Main factors for negative impressions of Korean fashion products by consumers in South Africa in 2021
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Main factors for negative impressions of Korean fashion products by consumers in South Africa in 2021
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respondents who have experienced Korean fashion items
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, and South Africa.
Original question: "What do you think is the main factor for having a negative impression of Korean fashion?"
Multiple answers were accepted.
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Korean Foundation for International Cultural Exchange. (February 14, 2022). Main factors for negative impressions of Korean fashion products by consumers in South Africa in 2021 [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/1174804/south-korea-factors-for-negative-impression-on-korean-fashion-south-africa/
Korean Foundation for International Cultural Exchange. "Main factors for negative impressions of Korean fashion products by consumers in South Africa in 2021." Chart. February 14, 2022. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/1174804/south-korea-factors-for-negative-impression-on-korean-fashion-south-africa/
Korean Foundation for International Cultural Exchange. (2022). Main factors for negative impressions of Korean fashion products by consumers in South Africa in 2021. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/1174804/south-korea-factors-for-negative-impression-on-korean-fashion-south-africa/
Korean Foundation for International Cultural Exchange. "Main Factors for Negative Impressions of Korean Fashion Products by Consumers in South Africa in 2021." Statista, Statista Inc., 14 Feb 2022, https://www.statista.com/statistics/1174804/south-korea-factors-for-negative-impression-on-korean-fashion-south-africa/
Korean Foundation for International Cultural Exchange, Main factors for negative impressions of Korean fashion products by consumers in South Africa in 2021 Statista, https://www.statista.com/statistics/1174804/south-korea-factors-for-negative-impression-on-korean-fashion-south-africa/ (last visited March 17, 2025)
Main factors for negative impressions of Korean fashion products by consumers in South Africa in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. [Online]. Available: https://www.statista.com/statistics/1174804/south-korea-factors-for-negative-impression-on-korean-fashion-south-africa/
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