Main aspects of negative impressions of Korean fashion by consumers in the U.K. 2021

Main factors for negative impressions of Korean fashion products by consumers in the United Kingdom in 2021

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Release date

February 2022

Region

South Korea, United Kingdom

Survey time period

November 1, 2020 to October 31, 2021

Number of respondents

147 respondents

Age group

15-59 years old

Special properties

respondents who have experienced Korean fashion items

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, and South Africa.

Original question: "What do you think is the main factor for having a negative impression of Korean fashion?"
Multiple answers were accepted.

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