According to a global survey on the popularity of Korean fashion in 2021, around 33 percent of respondents in Australia stated that one of the main factors for having a negative impression on Korean fashion was the high price in contrast to the products' quality. With a response rate of about 25 percent, another negative aspect among the respondents was the low quality.
Main factors for negative impressions of Korean fashion products by consumers in Australia in 2021
respondents who have experienced Korean fashion items
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, and South Africa.
Original question: "What do you think is the main factor for having negative impressions on Korean fashion?"
Multiple answers were accepted.
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Korean Foundation for International Cultural Exchange. (February 14, 2022). Main factors for negative impressions of Korean fashion products by consumers in Australia in 2021 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1174602/south-korea-factors-for-negative-impression-on-korean-fashion-australia/
Korean Foundation for International Cultural Exchange. "Main factors for negative impressions of Korean fashion products by consumers in Australia in 2021." Chart. February 14, 2022. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1174602/south-korea-factors-for-negative-impression-on-korean-fashion-australia/
Korean Foundation for International Cultural Exchange. (2022). Main factors for negative impressions of Korean fashion products by consumers in Australia in 2021. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1174602/south-korea-factors-for-negative-impression-on-korean-fashion-australia/
Korean Foundation for International Cultural Exchange. "Main Factors for Negative Impressions of Korean Fashion Products by Consumers in Australia in 2021." Statista, Statista Inc., 14 Feb 2022, https://www.statista.com/statistics/1174602/south-korea-factors-for-negative-impression-on-korean-fashion-australia/
Korean Foundation for International Cultural Exchange, Main factors for negative impressions of Korean fashion products by consumers in Australia in 2021 Statista, https://www.statista.com/statistics/1174602/south-korea-factors-for-negative-impression-on-korean-fashion-australia/ (last visited December 24, 2024)
Main factors for negative impressions of Korean fashion products by consumers in Australia in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. [Online]. Available: https://www.statista.com/statistics/1174602/south-korea-factors-for-negative-impression-on-korean-fashion-australia/
