According to a global survey on the popularity of Korean fashion in 2021, around 29 percent of respondents in Taiwan stated that one of the main factors for having a negative impression on Korean fashion items was the high price in contrast to the products' quality. With a response rate of about 19 percent, another negative aspect among the respondents was the limited variety in size.
Main factors for negative impressions of Korean fashion products by consumers in Taiwan in 2021
respondents who have experienced Korean fashion items
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, and South Africa.
Original question: "What do you think is the main factor for negative impressions of Korean fashion?"
Multiple answers were acceptable.
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Korean Foundation for International Cultural Exchange. (February 14, 2022). Main factors for negative impressions of Korean fashion products by consumers in Taiwan in 2021 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1174520/south-korea-factors-for-negative-impression-on-korean-fashion-taiwan/
Korean Foundation for International Cultural Exchange. "Main factors for negative impressions of Korean fashion products by consumers in Taiwan in 2021." Chart. February 14, 2022. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1174520/south-korea-factors-for-negative-impression-on-korean-fashion-taiwan/
Korean Foundation for International Cultural Exchange. (2022). Main factors for negative impressions of Korean fashion products by consumers in Taiwan in 2021. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1174520/south-korea-factors-for-negative-impression-on-korean-fashion-taiwan/
Korean Foundation for International Cultural Exchange. "Main Factors for Negative Impressions of Korean Fashion Products by Consumers in Taiwan in 2021." Statista, Statista Inc., 14 Feb 2022, https://www.statista.com/statistics/1174520/south-korea-factors-for-negative-impression-on-korean-fashion-taiwan/
Korean Foundation for International Cultural Exchange, Main factors for negative impressions of Korean fashion products by consumers in Taiwan in 2021 Statista, https://www.statista.com/statistics/1174520/south-korea-factors-for-negative-impression-on-korean-fashion-taiwan/ (last visited December 25, 2024)
Main factors for negative impressions of Korean fashion products by consumers in Taiwan in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. [Online]. Available: https://www.statista.com/statistics/1174520/south-korea-factors-for-negative-impression-on-korean-fashion-taiwan/
