According to a global survey on the popularity of Korean fashion in 2021, around 37 percent of respondents in Japan stated that one of the main factors for having negative impressions of Korean fashion was the low quality of the products. Following that, with a response rate of about 21 percent, another negative aspect among the respondents was the political and diplomatic relations between Japan and Korea.
Main factors for negative impressions of Korean fashion products by consumers in Japan in 2021
respondents who have experienced Korean fashion items
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, and South Africa.
Original question: "What do you think is the main factor for negative impressions on Korean fashion?"
Multiple answers were accepted.
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Korean Foundation for International Cultural Exchange. (February 14, 2022). Main factors for negative impressions of Korean fashion products by consumers in Japan in 2021 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1174501/south-korea-factors-for-negative-impression-on-korean-fashion-japan/
Korean Foundation for International Cultural Exchange. "Main factors for negative impressions of Korean fashion products by consumers in Japan in 2021." Chart. February 14, 2022. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1174501/south-korea-factors-for-negative-impression-on-korean-fashion-japan/
Korean Foundation for International Cultural Exchange. (2022). Main factors for negative impressions of Korean fashion products by consumers in Japan in 2021. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1174501/south-korea-factors-for-negative-impression-on-korean-fashion-japan/
Korean Foundation for International Cultural Exchange. "Main Factors for Negative Impressions of Korean Fashion Products by Consumers in Japan in 2021." Statista, Statista Inc., 14 Feb 2022, https://www.statista.com/statistics/1174501/south-korea-factors-for-negative-impression-on-korean-fashion-japan/
Korean Foundation for International Cultural Exchange, Main factors for negative impressions of Korean fashion products by consumers in Japan in 2021 Statista, https://www.statista.com/statistics/1174501/south-korea-factors-for-negative-impression-on-korean-fashion-japan/ (last visited November 24, 2024)
Main factors for negative impressions of Korean fashion products by consumers in Japan in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. [Online]. Available: https://www.statista.com/statistics/1174501/south-korea-factors-for-negative-impression-on-korean-fashion-japan/
