According to a global survey on the popularity of Korean fashion in 2021, around 24 percent of respondents in China stated that one of the main factors for having a negative impression on Korean fashion was the high price in contrast to the quality. Following that, with a response rate of about 24 percent again, another negative aspect among respondents in China was the political and diplomatic relations between China and Korea.
Main factors for negative impressions of Korean fashion products by consumers in China in 2021
respondents who have experienced Korean fashion items
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, and South Africa.
Original question: "What do you think is the main factor for a negative impression on Korean fashion?"
Multiple answers were acceptable.
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Korean Foundation for International Cultural Exchange. (February 14, 2022). Main factors for negative impressions of Korean fashion products by consumers in China in 2021 [Graph]. In Statista. Retrieved November 26, 2024, from https://www.statista.com/statistics/1174473/south-korea-factors-for-negative-impression-on-korean-fashion-china/
Korean Foundation for International Cultural Exchange. "Main factors for negative impressions of Korean fashion products by consumers in China in 2021." Chart. February 14, 2022. Statista. Accessed November 26, 2024. https://www.statista.com/statistics/1174473/south-korea-factors-for-negative-impression-on-korean-fashion-china/
Korean Foundation for International Cultural Exchange. (2022). Main factors for negative impressions of Korean fashion products by consumers in China in 2021. Statista. Statista Inc.. Accessed: November 26, 2024. https://www.statista.com/statistics/1174473/south-korea-factors-for-negative-impression-on-korean-fashion-china/
Korean Foundation for International Cultural Exchange. "Main Factors for Negative Impressions of Korean Fashion Products by Consumers in China in 2021." Statista, Statista Inc., 14 Feb 2022, https://www.statista.com/statistics/1174473/south-korea-factors-for-negative-impression-on-korean-fashion-china/
Korean Foundation for International Cultural Exchange, Main factors for negative impressions of Korean fashion products by consumers in China in 2021 Statista, https://www.statista.com/statistics/1174473/south-korea-factors-for-negative-impression-on-korean-fashion-china/ (last visited November 26, 2024)
Main factors for negative impressions of Korean fashion products by consumers in China in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. [Online]. Available: https://www.statista.com/statistics/1174473/south-korea-factors-for-negative-impression-on-korean-fashion-china/
