According to a global survey on the popularity of Korean fashion in 2021, around 28 percent of respondents worldwide stated that one of the main factors for having a negative impression on Korean fashion items was the limited variety in clothing size. With a response rate of about 27 percent, another negative aspect among the respondents was the high price in contrast to the products' quality.
Main factors for negative impressions of Korean fashion products by consumers worldwide in 2021
respondents who have experienced Korean fashion items
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, and South Africa.
Original question: "What do you think is the main factor for negative impressions on Korean fashion?"
Multiple answers were accepted.
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Korean Foundation for International Cultural Exchange. (February 14, 2022). Main factors for negative impressions of Korean fashion products by consumers worldwide in 2021 [Graph]. In Statista. Retrieved November 14, 2024, from https://www.statista.com/statistics/1174336/south-korea-factors-for-negative-impression-on-korean-fashion-worldwide/
Korean Foundation for International Cultural Exchange. "Main factors for negative impressions of Korean fashion products by consumers worldwide in 2021." Chart. February 14, 2022. Statista. Accessed November 14, 2024. https://www.statista.com/statistics/1174336/south-korea-factors-for-negative-impression-on-korean-fashion-worldwide/
Korean Foundation for International Cultural Exchange. (2022). Main factors for negative impressions of Korean fashion products by consumers worldwide in 2021. Statista. Statista Inc.. Accessed: November 14, 2024. https://www.statista.com/statistics/1174336/south-korea-factors-for-negative-impression-on-korean-fashion-worldwide/
Korean Foundation for International Cultural Exchange. "Main Factors for Negative Impressions of Korean Fashion Products by Consumers Worldwide in 2021." Statista, Statista Inc., 14 Feb 2022, https://www.statista.com/statistics/1174336/south-korea-factors-for-negative-impression-on-korean-fashion-worldwide/
Korean Foundation for International Cultural Exchange, Main factors for negative impressions of Korean fashion products by consumers worldwide in 2021 Statista, https://www.statista.com/statistics/1174336/south-korea-factors-for-negative-impression-on-korean-fashion-worldwide/ (last visited November 14, 2024)
Main factors for negative impressions of Korean fashion products by consumers worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. [Online]. Available: https://www.statista.com/statistics/1174336/south-korea-factors-for-negative-impression-on-korean-fashion-worldwide/
