Number of cosmetic road shops in South Korea Q3 2022, by brand

Published by
Nina Jobst,
Jun 12, 2023
Innisfree had the most number of stores in South Korea as of the third quarter of 2022 among street cosmetics stores (road shops) at 470 shops. It was followed by The Face Shop and Tonymoly, with 388 and 307 stores, respectively. Overall, the number of such cosmetics are decreasing and the sales of these cosmetics takes place online increasingly.

Number of street cosmetics stores (road shops) in South Korea in 3rd quarter 2022, by brand

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Release date

December 2022

Region

South Korea

Survey time period

Q3 2022

Supplementary notes

"Road shops" are popular cosmetic chain shops that are aiming for a younger target group and are more often found on regular streets than in department stores, due to their lower price.

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