The sales volume of low-malt beer (happoshu) in Japan amounted to around 567 thousand kiloliters in fiscal year 2022, a decrease from 748 thousand kiloliters in fiscal 2013. Happoshu refers to beer-like beverages with a malt content below 50 percent in Japan. The low-malt beverage was considered a cheaper alternative to beer until tax rates were raised on malt beverages. This resulted in a significant decline in sales in the previous years.
Sales volume of low-malt beer (happoshu) in Japan from fiscal year 2013 to 2022
(in 1,000 kiloliters)
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NTA (Japan). (July 1, 2024). Sales volume of low-malt beer (happoshu) in Japan from fiscal year 2013 to 2022 (in 1,000 kiloliters) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1172397/japan-low-malt-beer-sales-volume/
NTA (Japan). "Sales volume of low-malt beer (happoshu) in Japan from fiscal year 2013 to 2022 (in 1,000 kiloliters)." Chart. July 1, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1172397/japan-low-malt-beer-sales-volume/
NTA (Japan). (2024). Sales volume of low-malt beer (happoshu) in Japan from fiscal year 2013 to 2022 (in 1,000 kiloliters). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1172397/japan-low-malt-beer-sales-volume/
NTA (Japan). "Sales Volume of Low-malt Beer (Happoshu) in Japan from Fiscal Year 2013 to 2022 (in 1,000 Kiloliters)." Statista, Statista Inc., 1 Jul 2024, https://www.statista.com/statistics/1172397/japan-low-malt-beer-sales-volume/
NTA (Japan), Sales volume of low-malt beer (happoshu) in Japan from fiscal year 2013 to 2022 (in 1,000 kiloliters) Statista, https://www.statista.com/statistics/1172397/japan-low-malt-beer-sales-volume/ (last visited December 21, 2024)
Sales volume of low-malt beer (happoshu) in Japan from fiscal year 2013 to 2022 (in 1,000 kiloliters) [Graph], NTA (Japan), July 1, 2024. [Online]. Available: https://www.statista.com/statistics/1172397/japan-low-malt-beer-sales-volume/
