According to a market report about online dating in China released in 2019, about 56 percent of the users of dating and matchmaking apps stated that they had not upgraded to a premium account because they found the premium functions not attractive enough. The same report found out that almost a quarter of app users open the dating apps on their phone at least six times everyday.
Major reasons for not paying for dating and matchmaking apps in China as of 3rd quarter 2019
Characteristic
Share of app users
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Big Data Research Center. (December 18, 2019). Major reasons for not paying for dating and matchmaking apps in China as of 3rd quarter 2019 [Graph]. In Statista. Retrieved July 28, 2024, from https://www.statista.com/statistics/1171768/china-reasons-for-not-paying-for-dating-apps/
Big Data Research Center. "Major reasons for not paying for dating and matchmaking apps in China as of 3rd quarter 2019." Chart. December 18, 2019. Statista. Accessed July 28, 2024. https://www.statista.com/statistics/1171768/china-reasons-for-not-paying-for-dating-apps/
Big Data Research Center. (2019). Major reasons for not paying for dating and matchmaking apps in China as of 3rd quarter 2019. Statista. Statista Inc.. Accessed: July 28, 2024. https://www.statista.com/statistics/1171768/china-reasons-for-not-paying-for-dating-apps/
Big Data Research Center. "Major Reasons for Not Paying for Dating and Matchmaking Apps in China as of 3rd Quarter 2019." Statista, Statista Inc., 18 Dec 2019, https://www.statista.com/statistics/1171768/china-reasons-for-not-paying-for-dating-apps/
Big Data Research Center, Major reasons for not paying for dating and matchmaking apps in China as of 3rd quarter 2019 Statista, https://www.statista.com/statistics/1171768/china-reasons-for-not-paying-for-dating-apps/ (last visited July 28, 2024)
Major reasons for not paying for dating and matchmaking apps in China as of 3rd quarter 2019 [Graph], Big Data Research Center, December 18, 2019. [Online]. Available: https://www.statista.com/statistics/1171768/china-reasons-for-not-paying-for-dating-apps/