Most popular K-beauty YouTubers 2023, by subscription

Published by
Nina Jobst,
Jul 31, 2023
PONY Syndrome was the most popular beauty YouTuber in South Korea as of July 2023, with around 5.96 million subscribers. PONY used to be a beauty blogger and was the makeup artist of CL from the girl group 2NE1. All following channels had a large gap in their YouTube follower count. YouTubers are uploading videos about tutorials or reviews related to cosmetics or beauty care.

Most popular beauty YouTubers in South Korea as of July 2023, by number of subscribers (in millions)

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Sources

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Release date

July 2023

Region

South Korea

Survey time period

July 31, 2023

Supplementary notes

The source does not give a publication date, the date used here is the date of data access.

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Popularity of South Korean beauty products worldwideCosmetics market in South Korea Tourism industry in South Korea Music industry in South Korea Skin care market in South Korea
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