Importance of WeChat and Tencent for the business of American companies in China 2020

WeChat usage and partnership with Tencent among American companies doing business in China as of August 2020

CharacteristicShare of surveyed companies
Communicate with employees through WeChat Work 88%
Market to Chinese consumers 77.5%
Communicate with local government officials* 76.8%
Partnerships with Tencent to market/distribute content on their other platforms 36.6%
Sell products through WeChat Mini-programs 28.2%
Created with Highcharts 7.2.2Share of surveyed companies88%88%77.5%77.5%76.8%76.8%36.6%36.6%28.2%28.2%Communicate with employees through WeChat WorkMarket to Chinese consumersCommunicate with local government officials*Partnerships with Tencent to market/distribute content on their otherplatformsSell products through WeChat Mini-programs
0%10%20%30%40%50%60%70%80%90%100%
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Release date

August 2020

Region

China, United States

Survey time period

24 to 25 August, 2020

Number of respondents

142 respondents

Special properties

respondents from American companies doing business in China subject to U.S. jurisdiction

Supplementary notes

Original survey question:
How does your company use WeChat and interact with Tencent? (Multiple answers are available.)

*Including using government WeChat Mini-programs to comply with regulations.

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