China: WeChat usage among American companies by purpose 2020

Partnerships with Tencent and using WeChat - the most popular app in China - have become quite common among American companies in China. According to a survey conducted in late August 2020, about 88 percent of the surveyed American corporates said that they had been using WeChat Work for internal communication in China. The same survey found out that less than seven percent of the companies stated that they could find another app to replace WeChat easily without any impact on their operations and revenue in the country.

WeChat usage and partnership with Tencent among American companies doing business in China as of August 2020

Characteristic	Share of surveyed companies
Communicate with employees through WeChat Work	88%
Market to Chinese consumers	77.5%
Communicate with local government officials*	76.8%
Partnerships with Tencent to market/distribute content on their other platforms	36.6%
Sell products through WeChat Mini-programs	28.2%

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Release date

August 2020

More information

Region

China, United States

Survey time period

24 to 25 August, 2020

Number of respondents

142 respondents

Special properties

respondents from American companies doing business in China subject to U.S. jurisdiction

Supplementary notes

Original survey question:
How does your company use WeChat and interact with Tencent? (Multiple answers are available.)

*Including using government WeChat Mini-programs to comply with regulations.

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