The largest share of advertising across Meta platforms, including Facebook, Instagram, and Facebook Messenger, in Lithuania targeted residents aged between 25 and 34 as of January 2023. Lithuanian users aged 35 to 44 also held a significant share of the platforms' advertising audience. The female audience generally outnumbered its male counterpart, except in the age category between 25 and 34 years, where the male share was slightly higher.
Distribution of Meta Platforms Inc.'s advertising audience in Lithuania as of January 2023, by age group and gender
Characteristic
Female
Male
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Based on the combined advertising audiences of Facebook, Instagram and Facebook Messenger.
The source specifies that "Meta only permits people aged 13 and above to use its platforms, so while there may be users below the age of 13, they do not feature in the available data. Meta's advertising resources only publish gender data for "female" and "male".
The source does not provide any information regarding percentage points exceeding 100 percent, It can be due to rounding.
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DataReportal, & We Are Social, & Meltwater. (February 13, 2023). Distribution of Meta Platforms Inc.'s advertising audience in Lithuania as of January 2023, by age group and gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1165046/lithuania-facebook-advertising-audience-by-age-and-gender/
DataReportal, und We Are Social, und Meltwater. "Distribution of Meta Platforms Inc.'s advertising audience in Lithuania as of January 2023, by age group and gender." Chart. February 13, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1165046/lithuania-facebook-advertising-audience-by-age-and-gender/
DataReportal, We Are Social, Meltwater. (2023). Distribution of Meta Platforms Inc.'s advertising audience in Lithuania as of January 2023, by age group and gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1165046/lithuania-facebook-advertising-audience-by-age-and-gender/
DataReportal, and We Are Social, and Meltwater. "Distribution of Meta Platforms Inc.'s Advertising Audience in Lithuania as of January 2023, by Age Group and Gender." Statista, Statista Inc., 13 Feb 2023, https://www.statista.com/statistics/1165046/lithuania-facebook-advertising-audience-by-age-and-gender/
DataReportal & We Are Social & Meltwater, Distribution of Meta Platforms Inc.'s advertising audience in Lithuania as of January 2023, by age group and gender Statista, https://www.statista.com/statistics/1165046/lithuania-facebook-advertising-audience-by-age-and-gender/ (last visited July 22, 2024)
Distribution of Meta Platforms Inc.'s advertising audience in Lithuania as of January 2023, by age group and gender [Graph], DataReportal, & We Are Social, & Meltwater, February 13, 2023. [Online]. Available: https://www.statista.com/statistics/1165046/lithuania-facebook-advertising-audience-by-age-and-gender/
