The largest share of advertising across Meta platforms, including Facebook, Instagram, and Facebook Messenger, in Serbia targeted residents aged between 25 and 34 in January 2023. Social media users aged 35 to 44 also represented a significant share of the company's advertising audience. The female audience generally outnumbered its male counterpart, except in the age category between 25 and 34 years, where the male share was slightly higher.
Distribution of Meta Platforms Inc.'s advertising audience in Serbia in January 2023, by age group and gender
Based on the combined advertising audiences of Facebook, Instagram and Facebook Messenger.
The source specifies that "Meta only permits people aged 13 and above to use its platforms, so while there may be users below the age of 13, they do not feature in the available data. Meta's advertising resources only publish gender data for "female" and "male".
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DataReportal, & We Are Social, & Meltwater. (February 13, 2023). Distribution of Meta Platforms Inc.'s advertising audience in Serbia in January 2023, by age group and gender [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1156045/serbia-facebook-advertising-audience-by-age-and-gender/
DataReportal, und We Are Social, und Meltwater. "Distribution of Meta Platforms Inc.'s advertising audience in Serbia in January 2023, by age group and gender." Chart. February 13, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1156045/serbia-facebook-advertising-audience-by-age-and-gender/
DataReportal, We Are Social, Meltwater. (2023). Distribution of Meta Platforms Inc.'s advertising audience in Serbia in January 2023, by age group and gender. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1156045/serbia-facebook-advertising-audience-by-age-and-gender/
DataReportal, and We Are Social, and Meltwater. "Distribution of Meta Platforms Inc.'s Advertising Audience in Serbia in January 2023, by Age Group and Gender." Statista, Statista Inc., 13 Feb 2023, https://www.statista.com/statistics/1156045/serbia-facebook-advertising-audience-by-age-and-gender/
DataReportal & We Are Social & Meltwater, Distribution of Meta Platforms Inc.'s advertising audience in Serbia in January 2023, by age group and gender Statista, https://www.statista.com/statistics/1156045/serbia-facebook-advertising-audience-by-age-and-gender/ (last visited November 03, 2024)
Distribution of Meta Platforms Inc.'s advertising audience in Serbia in January 2023, by age group and gender [Graph], DataReportal, & We Are Social, & Meltwater, February 13, 2023. [Online]. Available: https://www.statista.com/statistics/1156045/serbia-facebook-advertising-audience-by-age-and-gender/
